![]() And your emails can be personalized so that they read like a private letter from you. Email feels intimate.Įmail is one-to-one. No confusing algorithm will get in the way of your content being seen. But you can’t be sure.īy contrast, your emails will be delivered at a set time directly to your email list. For example, when you post on Instagram or Facebook, you can guess who will see your content and when they see it. With email, you have more control.Ĭompared to other digital marketing platforms-like social media or digital advertising-email marketing puts you in control. Here’s why email marketing is fantastic for nurturing potential leads. Then, when they need a realtor, you’re already someone they know and trust as an expert. Instead of just hoping potential clients in your area find you when they’re ready, you can use email marketing to nurture an audience that isn’t ready to buy right now but will be eventually. ![]() It can take months or years for homeowners or would-be homeowners to make the leap and contact a realtor. You know that buying or selling a home is a huge decision for your clients. The bottom line: Email marketing is the best tool for real estate agents who want to engage their audience. This is also why your past clients should still be a part of your engaged audience. When your audience is paying attention to and interacting with your content, you’re more likely to come to mind when someone in their network needs a realtor. Thirty-nine percent of home sellers find their real estate agent through a referral from a friend or family member. Having high engagement with your marketing can ensure that your customers are taking notice of your content and remembering you when the time comes to sell or buy a home. There are more than two million active real estate licenses in the US, which means the competition for clients is steep. Here’s why engagement is especially important for realtors. What is engagement? Engagement implies interaction: how often your audience interacts with your content through comments, shares, replies, and more. It’s not enough to just be visible online-realtors must also engage their online audience. For more information, visit our Facebook page. You can also meet up at Paddock Pointe’s 1/ST Saturdays “Happiest of Hours” at the Maryland Jockey Club from 12 pm – 4 pm for discounted drinks and food on race days. Be social! Invite your neighbors over for coffee, a conversation, or a meal.Offer to take care of your neighbor’s mail, plants, or pets while they are on vacation.Replace any neighbor’s property that you, your children, or your pets break or disturb.Express your gratitude for their assistance. Return anything you borrow from your neighbor promptly, in the same condition that they lent it to you.You can also invite your neighbors to join in the fun. If you host a party, be considerate of your neighbors when directing your guests to park and end the party at a reasonable hour. ![]()
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